B2B Content Marketing Services
B2B Content Marketing Services That Make Your Brand Louder
Amplify your brand’s share of voice and dominate the conversation in your industry with
expert B2B content marketing for complex industries.
A B2B Content Agency That Speaks
Your Language
In order to reach your digital marketing goals, you need a content team that is more than just great copywriters. At Konstruct, we’ve spent years honing our content marketing craft for B2B businesses in complex industries so we can produce the most impactful content for clients like you. Our content not only drives profitable business outcomes but also sounds like it came straight from your own mouth, rather than a third-party copywriter.
B2B Is Our Stomping Ground
Don’t settle for digital marketing agencies that guess their way through B2B marketing. At Konstruct, we know the ins and outs of writing content that drives conversions for B2B businesses like yours and can spearhead a battle-tested content marketing strategy guaranteed to move the needle.
Your Branding Is Our #1 Priority
You’ve spent years solidifying a brand voice that resonates with your target audience. The last thing you want is to hire a content agency that throws all of your hard work out the window. We’re the B2B content agency you can trust to protect and uphold your branding while producing content that blows your target audience, stakeholders and executive team away.
Content Engineering Is The Name Of Our Game
Nobody knows your business better than you. That’s why our content team joins forces with your subject matter experts. We bring our insatiable curiosity and proven content marketing chops while leveraging your unmatched technical prowess to create on-brand content that drives impactful outcomes.
Let’s do something great together.
No Busywork, No BS, No B-Teams. We Want to Be the Last Agency You Ever Work With.
We Understand the Complexities of a Wide Array of B2B Industries
SAAS? Manufacturing? Cloud computing? We’ve been there, done that and know exactly how to write content that will entice your target customers and push them through different stages of the buyer’s journey.
The B2B Content Services You Need to Stay Top of Mind For Your Customers
Our content marketers have written thousands of pages worth of content for the following content formats.
Blog & Article Content
For many B2B businesses with long sales funnels, long-form content is table stakes. We work hard to ensure that every blog post or article published on your site will not only drive targeted traffic but also position your brand as a leader in your industry, making your business the obvious choice when customers are ready to convert.
- Comprehensive Blog Content Calendars
- Enticing Content Creation
- Impactful Search-Focused Content
- Thought-Provoking Case Studies & Whitepapers
Website Copy
Your landing page copy can make or break your B2B business. We can optimize the existing content on your site to drive organic traffic and boost your conversions or work with your SMEs or brand experts to create impactful landing pages from scratch.
- Persuasive Landing Page Copy
- Conversion-Focused Webpage Copy
- Results-Focused Search Engine Optimization
- Powerful Conversion Rate Optimization
Social Media Marketing
As more B2B buyers turn to digital channels to make buying decisions, having a strong social media presence is more important than ever for building brand awareness and staying top of mind for your target audiences. Our social media marketing professionals can help your brand blow your competitors out of the water on the social media channels most relevant to your business.
- Innovative Social Media Marketing Strategy
- Impactful Social Content Calendars
- Effective Paid Promotion
- Enticing Social Media Advertising
Email Marketing
Good email marketing has the potential to turn your prospects into loyal customers whereas bad email marketing will make your subscribers regret filling your contact form. We can help you produce content that ensures the former rather than the latter.
- <bCaptivating Newsletters
- Results-Driven Promotional Campaigns
- Progressive Drip Marketing
Get a Custom Proposal Based On Your Business & Market
Take the First Step Towards Creating Content That Actually Boosts Traffic & Converts
Whether we work together in the short-term, long-term or not at all, we guarantee you will be happy you took the time to speak with us.
Our Unique Approach to Content
Marketing Ensures Maximum Impact
High-converting content that drives thousands of prospective customers through your sales funnel is no accident. Every piece of
high-quality content starts with a solid strategy and a carefully thought out content marketing process (like the one we follow at Konstruct!)
Understand Your Market
No content marketer can write effective content without a solid understanding of your market. If your last marketing agency tried, it’s no wonder you’re looking to replace them!
Craft a Tailored Content Marketing Strategy
Every B2B business needs a strong B2B content marketing strategy to beat out the competition on the digital playing field — that’s where we excel!
Bring in the SEO Experts
We call on the expertise of our SEO pros to conduct thorough keyword research to ensure that we target the right keywords with your content.
Collaborate With Your SMEs
The best way to create killer content is to combine the content marketing chops of our content team with the subject matter or branding expertise of your in-house experts.
Work Our Content Magic
Our content marketers get in the zone, combining all of our content marketing and SEO expertise with your institutional knowledge to produce powerful content for your audience.
Revise to Perfection
We welcome any feedback with open arms and are prepared to revise your content until you feel proud to showcase it on all of your marketing channels.
Promote, Promote, Promote
After we’ve published your content assets, we get to work on additional promotional marketing strategies to get as many eyes on your content as possible.
Most Agencies Count Clients, We Count Wins
We wouldn’t be good content marketers if we didn’t throw in some social proof!
All the Content Marketing Expertise A
B2B Business Needs
Our content marketing expertise is focused on the content types that really move the needle for B2B businesses.
SEO Content Marketing
There’s no point in creating great content if hardly anyone sees it. And what’s the best way to get more eyes on your content? SEO.
Search engine optimization is our claim to fame here at Konstruct.
We don’t just create great content that is valuable to your target audience, demonstrative of your expertise, and high-converting.
We also know exactly how to write your content to appease search engines so you can skyrocket above your competition in the search rankings.
LinkedIn Marketing
LinkedIn can be a powerhouse tool for B2B lead generation, but only if you have a solid strategy in place.
At Konstruct, our social media experts know how to capture the attention of your target audience on LinkedIn, stopping them in their tracks as they scroll through their feeds. We can help you use LinkedIn to grow your audience and share of voice while staying top of mind for your prospects.
Social Media Marketing
While LinkedIn is the obvious choice for B2B social media marketing, other social media platforms can prove to be just as powerful for connecting you with your target audience.
Let us help you assess your social media opportunities to establish a strong presence in the channels where your target audience is actively scrolling. When your prospective customers are ready to convert, your business will be the obvious choice to meet their needs.
Lead Generation
What good is content marketing if you don’t have the increase in qualified leads to show for it?
At Konstruct, we don’t just focus on increasing your volume of leads, but we also make sure that you move the right people through your sales funnel to get the maximum ROI from your marketing investment.
B2B Digital Marketing
When it comes to B2B content, the experts at Konstruct are tough to beat. We know B2B marketing inside and out and have an abundance of B2B success stories to show for it.
Industrial B2B Digital Marketing
We help industrial clients adapt to their increasingly millennial audiences by producing engaging and valuable digital content that puts them miles ahead of their competition.
Franchise B2B Digital Marketing
We write content that targets different locations to help franchise businesses grow their digital presence in all of their service areas.
eCommerce B2B Digital Marketing
We help eCommerce businesses drive more traffic to their product pages while building brand awareness to make their prospective customers eager to convert.
B2B Shopify Digital Marketing
We know the ins and outs of the Shopify platform and exactly how to create a digital marketing strategy that makes customers click “add to cart”.
B2B SaaS Digital Marketing
We have proven experience keeping up with the fast-paced and complex environments of B2B SaaS businesses to increase the volume of quality leads for subscription-based SaaS products.
B2B Enterprise Digital Marketing
Massive sites mean massive amounts of content. We have the frameworks in place to produce impactful and optimized content at scale to keep your marketing campaigns on track.
Account-Based Marketing
We partner with B2B sales teams to nurture new and existing clients and help businesses access prospective clients beyond their current reach.
B2B Tech Marketing
Not every content marketer can write content that resonates with buyers in the B2B tech space. At Konstruct, we have the processes in place to write tech-focused content that drives traffic AND converts.
Konstruct vs. Other Content Marketing Agencies
We’re not like other businesses in the B2B content marketing space and we don’t try to be!
We Don’t Do Fluffy Content
There’s a time and a place for social posts about your cat. The LinkedIn page for your B2B business ain’t it.
Konstruct is all about creating impactful content that can change your business trajectory. Every piece of content we create has a specific goal and a strategy in place to make that goal a reality. We care about producing relevant content that makes sense for your brand and drives the best results for your business.
We Write Content That Drives Traffic AND Converts
Many SEO agencies fail at producing content that satisfies potential buyers and many content marketing agencies fail at getting content to rank. We don’t settle in either respect.
Our content strategy has been carefully designed to satisfy search engines and move prospects through your sales funnel. We don’t just want your content to rank, but we also want your content to generate leads by positioning your business as the solution to the key pain points of the decision-makers in your market.
Our Content Sounds Like Your Content
Your brand is important and your subject matter expertise is unmatched. If your content isn’t reflective of that, your last B2B content marketing consultant failed you.
At Konstruct, our content marketing efforts will always be executed in partnership with you and your marketing or sales teams. From content ideas to execution, we work together throughout the entire process to ensure that your potential customers are engaged and your existing customers would never know the difference.
The Best Marketing Decision You’ll Ever Make is Just One Click Away…
LEARN B2B CONTENT MARKETING STRATEGY FROM THE CONTENT MARKETERS WHO DO IT BEST
What is B2B Content Marketing?
B2B content marketing focuses on business-to-business marketing efforts and involves the use of content creation across multiple channels to engage your target audience.
Whether you’re a start-up trying to build your brand or an established enterprise seeking to expand your thought leadership, content marketing remains an excellent way to stay top of mind with your target market.
Is Content Marketing Good for B2B?
Content marketing is great for B2B and should form part of your overall marketing strategy. It’s a useful tool to promote thought leadership and an excellent means of building brand awareness for your organization.
A strong content marketing strategy can help drive targeted traffic to your website and qualified leads to your sales team. When you create valuable written content that educates and inspires your audience, you can connect with them at every stage of the buyer’s journey. It creates an opportunity for your brand to develop a unique voice while establishing credibility and building trust with your audience.
The Differences Between B2B and B2C Content Marketing
While B2B content marketing targets businesses, B2C marketing is aimed directly at consumers. When it comes to content creation, B2B and B2C marketers will use different techniques, messaging, and channels to engage their audiences. While B2C content marketing may focus on a single consumer, B2B content marketing may require marketing to different decision-makers within an organization. B2C consumers will also likely make their buying decision based on emotion, while B2B consumers will be driven more by more strategic factors.
Let’s Drive Impactful Results Together
Frequently Asked Questions
What do content marketers do?
Content marketers build strategies to develop and share content across numerous digital channels. From video content to blog posts, articles, testimonials, podcasts, email marketing, and social media, there’s no end to creativity when it comes to content marketing.
The goal of a content marketing team is to develop high-quality content that’s valuable to your target audience and ultimately aims to keep your business top of mind.
Which type of content is most used in the B2B setting?
The type of content that is most effective in a B2B setting depends on a company and its target market. Website landing pages and blog posts are popular options in B2B content marketing, while case studies and client testimonials remain a powerful tool for content marketers. Other content that works well for B2B audiences includes infographics, ebooks, and white papers and LinkedIn is a particularly powerful platform to engage business leaders.
How do you write good B2B content?
Good B2B content should be created with the user experience in mind. It should be easy to read and understand and keep your audience engaged. It should demonstrate your expertise in your industry, but, above all else, be valuable to your audience, answering their questions and speaking directly to their pain points.
At Konstruct Digital, we don’t simply create content. Our philosophy of content engineering ensures an improved customer experience for the best results. Our strategists work collaboratively with our content and SEO teams, as well as our clients’ subject matter experts, to produce the highest quality content that achieves the greatest results.